This is of course a shame for users, but it is not the only platform that blocks such behavior. That’s because Amazon appears to have changed its policy to block apps on Fire TV from deep-linking to other apps, though Amazon has yet to confirm such a change. Like Google TV, it could find shows and movies across services and link directly to them.īut Tech Hive reports that the “Guide” feature on Plex called “Discover” is now blocked on Amazon Fire TV. Plex has picked up similar features across its various apps over the past year. For example, if you search for “The Office,” you’ll see a button that takes you directly to the show using the Peacock app. In many cases, these pages can be “deep linked” to other apps. Google TV’s table of contents allows the platform to show where movies and TV shows are available to stream or buy. Some third-party apps have since found ways to replicate this, but Amazon blocks this “guide” functionality on its Fire TV platform. However, Netflix has shunned Apple TV …making it far from complete.With content moving back and forth between different streaming services, Google TV has emerged as a lifeboat of sorts, making it easy to find out what content is available on which service. You can pick up where you left off in a movie or episode from any device with the Apple TV app. Amazon’s Fire TV was recently redesigned to offer better recommendations based on what you’ve been watching and profiles for up to six people in your household so they can have a personalised experience on the same Fire TV device.Īpple’s Apple TV app (not to be confused with the set-top box of the same name, which does come with the app preinstalled) brings together shows from a wide variety of streaming service, from BBC iPlayer, Prime Video, Disney+ and NOW, into a single interface. Of course, Plex isn’t the only company desperate to become the only app that you launch when you turn-on your telly. With some heavy-hitters from the world of streaming, like Netflix, Disney+ and Prime Video, under its belt too – it could become a real force in the entertainment industry.

Plex already has 240 entertainment deals in the bag for its growing ad-supported service with the likes of Lionsgate, MGM, AMC and Crackle, among others.

Like The Roku Channel before it, this advert-supported service will be free to watch and unique to the app. Better yet, Plex will offer its own television shows and films for free.

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