“Alongside this, marketing budgets are tightening across the board, making it more critical than ever for brands to design and carry out campaigns that will make a difference and ultimately drive sales. “The cost-of-living crisis has led to shrinking purchasing power, and people are becoming more conscious with their shopping, being price sensitive when it comes choosing where to invest their money,” commented Visha Kudhail, Head of Business Marketing EMEA at Pinterest to PMW. Consumers that feel positive towards a brand that encourages diversity are ultimately more likely to purchase, said the platform, as results from a Sparkler study found that shoppers in an inspirational environment or mindset are more likely to try and buy, meaning that inspired shoppers on Pinterest spend more. The platform promotes diversity and inclusion within the trends as they believe that positivity starts with policy, which increases purchase intent. Pinterest tracks the searches from its 400 million monthly users to predict trends for the year ahead with 80% accuracy, providing a “cheat sheet for marketers” so that brands know what their audiences are up to. Most social platforms are a display of what their users have done, but visual discovery platform Pinterest is used to plan ahead.

Pinterest business trends